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艾尔文打响全国大区赛,谱写电竞新篇章

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艾尔文打响全国大区赛,谱写电竞新篇章 2015-11-24 15:10:51 来源:网吧在线 责任编辑:王丹

随着网吧服务行业的快速转型,国家政策扶持,国内网咖如雨后春笋般渐渐林立在神州大地,但大同小异的经营理念,如出一辙的电竞模式,却占据了整个网咖行业的半壁江山。很多个体经营老板不难发现,“电竞”悄然陷入了一个市场怪圈。

国内网咖经营的单一性,使得电子竞技的竞技性也变得极其单一,大多数的网咖经营者都经历着“过山车”般的心情!“我们把奖励网费提高了,奖品也丰富了,可是参加比赛的人还只是有减无增,以前刚刚做比赛的时候,队伍是打都打不过来,最长的时候等一天只为了打一场比赛的队伍都有,而且那时候还是自费打比赛,现在免费提供电脑都少有人来,难啊!”某位从传统网吧转型到网咖经营的个体老板如是说到!像诸如此类的现象业内比比皆是。不难想象,单一的电子竞技比赛并没有使得网咖行业得到长久的变革,而只是暂时的饮鸩止渴!

如此市场环境下,艾尔文网咖作为国内领先的连锁网咖加盟企业,必然需要寻求新的电竞理念!于是,在其巨大的市场资源占有率以及全国分区加盟门店的基础上《艾尔文2015英雄联盟全国大区赛》(以下简称“全国赛”)应势而生!

“全国赛” 以艾尔文网咖全国所有分店为赛区基础,汇聚全国新生代玩家力量。以竞技理念为核心,英雄就该一战到底!本次联赛为艾尔文全国门店统一赛事,比赛项目为英雄联盟,赛事区域分为:福建泉州、福建厦门、江西、浙江、甘肃、宁夏、青海、河南、广东。参与门店通过首轮选拔赛选出冠军代表队,通过抽签与全国其他区域门店进行比赛,逐级参与下轮挑战,直至得出最后的艾尔文全国总冠军。赛制采用“一战到底”的竞争模式,挑战胜利者可选择继续参赛或领取本轮奖励放弃继续挑战,所有奖金汇入奖金池,艾尔文将逐轮注入双倍奖金,直至比赛最后胜出!采用别具一格的赛事晋级制度,重点突出“竞技”理念。前一轮获胜的玩家可自行选择是否挑战下一轮,如若继续挑战艾尔文网咖则投入双倍奖金,每一轮晋级赛玩家都可以自行选择挑战或者放弃,此举旨在让玩家自己主宰自己的命运,激发玩家的心里的竞技斗志!而且,最终时刻将为决赛搭建专业电竞舞台,并进行全网直播推广!这种从玩家心理出发的全国赛事,避免了单体网咖的赛事粘性低,赛事队伍的重复性!准确把握了新一代游戏玩家心态。

如今90%的新一代游戏玩家是18-24岁的青少年,他们热衷分享,社交需求强烈且高度依赖网络。他们追求自成一派,追求与众不同,追求“我就是我”,与其告诉他们谁是英雄,不如告诉他们如何成为英雄。 艾尔文网咖赛事负责人告诉记者:“全国赛”的出现并非是一个偶然的产物,这是艾尔文网咖经过自我审视后对网咖行业电竞环境的一次创新,更是单体网咖与连锁网咖的本质区别。做一场大赛的最终目地,不是为了一次疯狂,而是为了下一次的疯狂”

据记者了解到的最新数据显示,目前参与“大区赛”报名的玩家光是团队就已经创历史新高,散人玩家队伍也在逐渐的扩大。当然,这一切还都仅仅是一个开始。在这里,我们预祝 《艾尔文2015英雄联盟全国大区赛》能够打响电竞改革篇章的新序曲!让沉寂的电竞之音。响彻艾尔文!

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